For Google Creative Lab
S Development Lead, storyboards, design, animation & 3d AD.
The dream project and brief: Science, but make it look cool g
Big blue sky creative thinking for Google Creative. Leading the concept development, story, design & animation exploration phase of the project.
"This is the story of the student who became a planet hunter.
When Anne Dattilo attended a guest lecture at the University of Texas she had no idea it would be the start of a journey involving complex algorithms, a space telescope breaking down in orbit, a trip to an observatory in the Chihuahuan desert and, finally, the discovery of two new planets."
It began with a graphic style that linked to the science of spectrums and refractions, as well as immense sense of wonder in the script.
The Creative Labs team continued to revise the script heavily and the tone of the film quickly began to change towards a more humanist style documentary, with editorialized animation interleaved throughout.
The film would ultimately become 80% live action, but we navigated the shift with finesse.
Client: Google Creative Labs
Production Company: Buck
Development lead: Alex Mapar
Development: Yker Moreno, Ricardo Villavicencio
Storyboards: Jon Gorman, Alex Mapar
Design: Alex Mapar, Yker Moreno, Jon Gorman, Ben Hill
Animation: Alex Mapar, Ben Hill, Jon Gorman, Kavan Magsoodi, Alec Burns
Producer: Billy Mack