Working Not Working

TV Ident

15 Cheeky editorial animations to guide creatives through profile onboarding.
Directed @PPL Sea For Working Not Working

For Working Not Working
S  Creative Director, illustrator, animator, sound.

Working not working was having a pretty tough time getting new users to finish their signups. So they made an entirely new onboarding platform and asked for a system of animations to keep people engaged and motivated to finish.

Sign up completion rates increased by over a third!
For the original experience why dont'cha go ahead and join up on

We love their mission to help remove barriers for everyone working in the creative industry l
Working Not Working
Brandon Saterlee, Justin Gignac

Direction:  Alex Mapar
Design:  Alex Mapar
Animation:  Alex Mapar
Production Company:  PPL Sea
Producer:  Mandana Mapar