For Telemundo & Gensler
S CD, concept development, design, animation, compositing.
Telemundo moved to a new city-block sized HQ in Miami and we had the pleasure of developing the content & strategy for their fancy new 2 story tall lobby screen.
High end looks, a tight production & a sensitive cultural touch all came into play to deliver this beautifully chill project.
We could see that the production was going to be tight from early on so we approached the creative with a strategic eye.
Key to this was deciding to pursue a modular, tapestry style video that could be easily updated. That way we’d avoid costly changes to long narrative arcs if we needed to add, reorder or remove any of the scenes.
While each scene would have it’s own story, together they would paint a wide tapestry of the varied Latin cultures and stories that Telemundo creates.
This gave Telemundo and the agency the time to vet the culturally sensitive scene cues that they were still providing, revising and approving all the way through the last animation phases.
Direction: Alex Mapar/PPL SEA
Storybord: Alex Mapar
Previs: David Hobizal
Design: Raul Burgos, Alex Mapar
Animation: Terra Henderson, Alex Mapar
Cel: Hana Yu, Alex Mapar
Production Company: PPL Sea
Producer: Mandana Mapar