This project was seen over a *trillion* times around the world.
The video above contains an overall taste of the rebrand in a montage with endtags, bumpers, night openers, lower thirds and other supporting elements.
Later on, it was named in the Boards Mag Best Rebrands of the Decade
At the very least, it helped shift modern tastes towards this style of 2d. To put it in perspective, at launch, the motion graphics community thought the style overall was *too* simple.
The project we did right before this one was such a dense and laborious 3d job that we wanted some simplicity and some variety.
Creative Director: Ellerey Gave,
Art Directors: Ellerey Gave, Alex Mapar
Directors of Photography: Alex Mapar & Benji Thiem
Designer Animators: Ellerey Gave, Alex Mapar, Benji Thiem, Mitsuka Thiem, Jonathan Larson, Kenny Lutz, Kris Schumowski, Richie Sandow, Miguel Lee, Jon Anderson
Montage Edit: Benji Thiem
Audio: Dave Hummel, after Aphex Twin