After a series of serious and laborious 3d jobs, we wanted to approach this project with playful simplicity.
This project was seen over a *trillion* times around the world.
At the very least, it helped shift modern tastes towards this style of flat 2d. At launch, the motion graphics community thought the style overall was *too* simple. We've come a long way since then!
The video above contains an overall taste of the rebrand in a montage with endtags, bumpers, night openers, lower thirds and other supporting elements.
Later on, it was named in the Boards Mag Best Rebrands of the Decade
Creative Director: Ellerey Gave,
Art Directors: Ellerey Gave, Alex Mapar
Directors of Photography: Alex Mapar & Benji Thiem
Designer Animators: Ellerey Gave, Alex Mapar, Benji Thiem, Mitsuka Thiem, Jonathan Larson, Kenny Lutz, Kris Schumowski, Richie Sandow, Miguel Lee, Jon Anderson
Montage Edit: Benji Thiem
Audio: Dave Hummel, after Aphex Twin