GE Ecomagination

TV Ident

A short film celebrating strides that GE is making towards a cleaner, more ecologically friendly world

@   Buck
For GE & BBDO
S  Design, Animation, Art Direction

I led the design and production on a third of this lushly visualized spot showing the strides that GE is making towards a cleaner, more ecologically friendly world.

Using every trick in the pencil case!

Concept art, design, Illustrations, matte paintings, complex 3d, cel, painted cel, and very creative technical comps to create the overall hand painted feel.
Credits:
Studio: Buck
Executive Creative Director: Orion Tait
Executive Producer: Anne Skopas
Creative Director: Thomas Schmid
Associate Creative Director: Jon Gorman
Senior Producer: Kitty Dillard
Production Coordinator: Stefania Consarino

Storyboard: Jon Gorman
Design: Justin Fines, Jon Gorman, Alex Mapar, Fede Reano, Thomas Schmid, Ricardo Villavicencio
Look Development: Jon Gorman, Fede Reano, Alex Mapar
Previs: Jon Gorman

Animation: Alex Mapar, Jon Gorman, Fede Reano, Kyle Mowat, Chris Phillips, Olivia Blanc, William Trebutien
Cg Lead: Ryan O'phelan
Modeling: Jinfeng Li, Mohamed El Abbassi
Rigging: Jinfeng Li, Mohamed El Abbassi
Colorist: Jose Fuentes
Music: Human
Mix & Sound Design: Heard City